MTV Base rebranded their channel with a fresh new look and commissioned us to create seven channel idents that would celebrate their new look. At the center of our idents are two key elements. Dance and Music. Each ident’s dance sequence was thematically integrated into the background setting which we created in a virtual world along with a combination of Pan African dance movements. The end result is a look into Africa’s bright future whilst drawing from the deep roots each unique pan African culture has to offer.