Impractical Jokers: TV Prank
Comedy Central needed two April Fool’s promos for Impractical Jokers. The ask? Make viewers believe their television was glitching… until it wasn’t. The concept hinged on fooling the audience without making the trick obvious.| Spoiler alert: Viewers really thought their TV was broken.
Year
2023
Scope
Promo Editor
Client
Comedy Central
Category
Channel Promo
THE CHALLENGE
How do you prank a country without inviting potential lawsuits? You make viewers believe that their TVs broke down in the middle of viewing their favourite shows.
Sound easier said than done. In reality, the visuals and audio needs to be EXTREMELY convincing from the get-go; otherwise the prank would be busted the moment the audience gets suspicious. I thought to myself "What are the most annoying things that could happen during a viewing experience?" My brain had a field-day. Buffering rings, lags, audio jumps, stutters, dropped resolutions, etc etc etc.
Then my next thought was "Hmm, I should try to replicate as much as I can in the promo." So I set forth to create the most annoying promo for the Comedy Central audience.
I had fun though. *laughs maniacally*
CREDIT LIST
CLIENT: Paramount
CHANNEL: Comedy Central
CC ON-AIR PRODUCER: Olga Lombard
Creative Director: Waldo Buchner
Scriptwriter: Jeanesse "Jae" Martinez
Voice-over Director: Jeanesse "Jae" Martinez
VO Artist: Jason Goliath
Art Director: Chris Savides
Offline Editor: Jeanesse "Jae" Martinez
Graphic Designer: Chris Savides
Motion Graphic Artist: Waldo Buchner
Sound Mixer: Sudhir Misra
