CC: May The Fourth

To celebrate Star Wars day (May the Fourth be with you) we created a promo that incorporated the Big Bang Theory cast into the Star Wars universe. A public service announcement for lovers of both the show and Star Wars. The promo was designed completely as a GFX piece in old movie posters style without any footage being used. Each character was lovingly turned into their Star Wars counterpart with the most famous STAR WARS posters used as inspiration. The Big Bang Theory squad go forth on their own adventure, in search of the power of 10.

Year

2022

Scope

Promo Editor

Additional Scope

Scriptwriter

Client

Comedy Central

Category

Channel Promo

THE CHALLENGE

Tell a Star Wars-themed GFX-only intergalactic adventure without relying on scripted voice-over. A voice-over would have been an easy cop-out and I'm not a fan of easy. So I thought "Why not script dialogue using soundbites from The Big Bang Theory?" Sounds easy on paper because of the abundance of Star Wars references in the show but the real challenge was piecing together dialogue in edit that play out like a conversation. After hours of research A.K.A. watching Big Bang Theory episodes - I finally had a page full of useable sound bites. Only then was it time to start cutting the piece.


MY ROLE

  • Research Star Wars lore and main characters

  • Find and isolate sound bites from Big Bang Theory episodes that can exist without context of the show

  • Write script with picture references for the GFX team

  • Pace the animatic with soundbites and music to fit within 30-45 seconds

  • Slot in approved GFX and re-time audio if needed

  • Recording voice guides during approval process

  • Turnover audio to final mix

  • Upload and deliver final deliverables to Media Shuttle


THE GOAL

To create an epic adventure that otherwise wouldn't exist without the creative process.


WHAT I LEARNED

Fall in love with the process. And even if you struggle, find something to love and let's loose from there.

CREDIT LIST

CLIENT: Paramount
CHANNEL: Comedy Central
CC ON-AIR PRODUCER: Carla Bekker

Creative Director: Waldo Buchner

Scriptwriter: Jeanesse "Jae" Martinez
Voice-over Director: Jeanesse "Jae" Martinez
VO Artist: Jason Goliath

Art Director: Chris Savides

Offline Editor: Jeanesse "Jae" Martinez

Graphic Designer: Chris Savides

Motion Graphic Artist: Waldo Buchner

Sound Mixer: Sudhir Misra