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Boobtober 2022

How do you create a memorable and award-winning promo on a shoestring budget? That's exactly what we did, winning Global Promax Gold in the 'Public Service Announcement Promo or Campaign' category. For Breast Cancer Awareness Month, I crafted a quirky impactful promo celebrating boobs through the ages. We showcased a delightful array of artworks, memorials, and whimsical images honoring breasts. All this magic was conjured up using budget-friendly stock imagery and video. And to top it off, we recorded our own music inspired by "Blue Danube", a musical piece by Johann Strauss II, featuring the vocal talents of our entire in-house team. The song is stuck in your head now isn't it?

Full Case Study Here

Year

2022

Scope

Promo Editor

Additional Scope

Scriptwriter

Client

Comedy Central

THE CHALLENGE

Breast cancer awareness is an important issue, but it can be challenging to get people's attention when there are so many other important causes competing for attention. The challenge for myself and the OMNI Creative team was to create a unique and attention-grabbing video that would both entertain and educate viewers about the importance of breast cancer awareness.

MY ROLE

Managing editorial pipeline
Sourcing stock footage and music tracks from Paramount's sound libraries
Researching historical stock footage to avoid insensitive historical context
Recording voice guides during approval process
Directing vocalists in the recording booth
Turnover audio to final mix
Upload and deliver final deliverables to Media Shuttle

THE GOAL

My goal was to create a humorous audio earworm to contrast the seriousness of the subject matter. I wanted it to be a celebratory piece for boobies, without it coming across as insensitive, sexualised and/or misogynistic. We all boobies, enough to get them checked on the regular ;)

WHAT I LEARNED

Trust the creative process. Give a little bit of time and effort to any idea you have, regardless of how ridiculous it sounds on paper. Sometimes, the idea might even surprise you.