THE CHALLENGE

Cutting a day's worth of footage into 20mins worth of content sounds like child's play for an editor. However, cutting from the same footage into 20x1min content pieces that tell it's own story without duplicating shots - now that is a challenge.

MY ROLE

• Cutdown hours of footage into multiple one minute content pills

• Create opening and closing motion graphics

• Colour grade footage to compliment vibrant edits

• Prepare and deliver final files for broadcast

THE GOAL

Cut each Content Pill with it's own self-contained story. <- this was the client's brief.
My actual goal was to cut the content pills as a party catalogue that will make any party animal green with envy. I'm not a party animal myself but damn did I want to be at the Bacardi House Party.

WHAT I LEARNED

If you can't relate to another person's experience, envision what you'd want people to see.
eg. I don't enjoy loud music and crowded spaces but I want people to see and believe that I'm having a ball of a time…preferably with a drink in my hand.