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All The Drama

This project involved creating a dramatic TV promo for the channel, FOX Africa (defunct since 2022 in South Africa). The concept for this promo was to incorporate all the shows into one dramatic event happening within the same universe. The goal was to create a teaser that not only highlighted the unique aspects of each show but also unified them into a seamless narrative that conveyed the shared universe concept. The promo needed to be dynamic, engaging, and easily digestible for the audience while maintaining the tone and style of each individual show.

Full Case Study Here

Year

2021

Scope

Promo Editor

Additional Scope

Scriptwriter

Client

FOX Africa

THE CHALLENGE

This project presented a unique set of challenges in the writer/edit room:

Unifying Different Genres - how the hell do I cut The Walking Dead with Grey's Anatomy?
Maintaining Individual Show Identity - how do I set The Resident and Grey's Anatomy apart?
Pacing and Flow - Criminal Minds and Hawaii Five-O don't share the same BPM, I think.
Visual Rhythm - I had to be strategic in my shot selection here. Finding similar shot movements, speed and compositions was a huge feat in shows with distinct identities.

MY ROLE

Storyboarding and structuring the paper edit and overall flow of the promo.
Editing treated shots to create an emotionally compelling narrative that highlighted the essence of each series.
Integrating sound design and music to maintain an identity underneath all shows. Foley were also used to blend cuts in between shots.
Strategically selecting shots to visually link the different shows together.
Collaborating closely with FOX’s Creative Executive and Creative Director to ensure the final promo was cohesive and aligned with the FOX’s brand identity.

THE GOAL

My own personal mission was to convince the audience that this was a stand-alone film filled with show crossovers. Give the promo a watch and let me know...were you convinced?

WHAT I LEARNED

My creative third eye opened during this promo. During the scriptwriting process, watching episodes forced me to take visual mental notes of any potential golden threads. And if there weren't any, I had to rub my two brain cells together to make it work. I consider this promo one of my proudest works.